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Buyer guidesKraft vs. White Coated Pizza Boxes: Which Finish Fits Your Brand
Every pizza box we build starts with the same structural choice: kraft brown board or white-coated board. Both hold up to a hot, greasy pie, but they print differently, cost differently, and send a different signal before a customer even opens the lid.
Here’s how to choose between them.
Kraft brown board
Kraft is the natural, unbleached board most people picture when they think “pizza box.” It has a warm, artisan look that works well for independent pizzerias leaning into a scratch-made, neighborhood-shop identity. Ink sits on kraft with a slightly muted, earthy tone — darker colors and single-color logos read especially well here. It’s also typically the lower-cost option at the same order volume.
White-coated board
White-coated board gives you a clean, bright base that makes full-color print pop the way it would on a printed label or a menu. If your brand relies on saturated colors, photography-style graphics, or a crisp, modern logo, white-coated board reproduces those far more accurately than kraft. It reads as more polished and more “chain-ready,” which is part of why larger regional brands often default to it.
| Factor | Kraft brown | White-coated |
|---|---|---|
| Look | Warm, artisan, neighborhood | Clean, bright, polished |
| Best for | 1–2 color logos, earthy palettes | Full-color, photo-style graphics |
| Relative cost | Lower | Slightly higher |
| Common users | Independent pizzerias | Chains, ghost kitchens, delivery brands |
Grease resistance is comparable
Both board options can be specified with a grease-resistant coating, so this decision is really about look and print fidelity rather than performance. Neither finish is inherently more durable than the other once the appropriate coating is applied — we’ll confirm the right spec for your typical pie style when you request a quote.
Choosing for your order
If your logo is one or two colors and your brand leans rustic or handmade, start with kraft. If your brand identity relies on full-color graphics, gradients, or photography, go with white-coated board. Either way, ask for a mockup on both finishes before you commit — seeing your actual logo on each board makes the decision obvious.
Ready to see your logo on both finishes? Get a custom quote — free mockups in 24–48 hours. Learn more about how we work, or browse more guides.
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